HYUNDAI IONIQ 5 N

Branded Content & Influencer Campaign @Havas Play

The Hyundai IONIQ 5 N is the very first electric car with racetrack capabilities. Electric driving has been hated on by so called 'petrol heads' because for them, driving an electric car takes all the fun out of a driving experience. Hyundai invented the IONIQ 5 N just to put the fun back in driving, while being fully electric. So we invited 3 well known influencers known for their love of (petrol) cars and challenged them on the racetracks!

My Role;

Concept, Creative Direction on set