BOLLETJE

Branded Content Campaign @Havas Play

Bolletje wanted to broaden the occasion of their famous kruidnoten from Sinterklaas snack to fall snack.

Because fall is the period in the year where we go back inside and spend even more time on our screens, we wanted to encourage people to spend more quality time together. Playing fun games together is a perfect way to connect with each other and if you add Bolletje Kruidnoten in your games it makes it even more fun!

For 'Bolletje Kruidnoten Games' we created 3 printable games you can play using Bolletje Orginele Kruidnoten and 1 actual boardgame as a price for the social campaign.

The start of the kruidnoten season is a yearly complaint fest for people who think that it is to early for this snack to be sold in the supermarkets. So to make a little fun with that, we created the boardgame based on the game 'mens erger je niet' and this phrase is used as a joke in the beginning of the campaign.

My role;

Creative Strategy, Concept, Creative Direction Campaign assets, development of 3 printable games and 1 physical game.